90% of Email Marketers Will Integrate Social Media Into Their Email Campaigns
Email marketing vendor Implix surveyed 200 email marketers and found that nearly 90% of respondents plan to integrate social media into their email campaigns this year. The most popular use of social media integration tools in 2010 will be adding sign-up forms on Facebook and other social media sites. Nearly 65% of marketers surveyed hope to gain new subscribers via social media subscription forms. Placing links in new messages on social media pages will increase by 113.2%. And nearly 90% of marketers intend to add “share” options to their email messages.
70% of Journalists are Using Social Networking Sites; 48% are on Twitter
Middleberg Communications and the Society for New Communications Research have released their 2nd annual “Media in the Wired World” survey, finding that journalists have increased their use of social media:
How Women Engage With Brands on Social Games
A study from Q Interactive and Social Media World Forum of more than 2,000 women in November of 2009 found them actively engaging with brands while social media gaming.
- 97% of women prefer to earn virtual currency through either winning more or accepting a branded offer – versus paying for it with “real” money
- Only one in ten women have actually used “real” money to purchase virtual currency; of that, 85% have spent under $100 in their gaming and aping activities – ever
- Of women who have signed up for branded offers to get more virtual currency, 67% found the offer useful
- 3% of those women chose the branded offers based on “content”; 17% went for offers with free products or services
Top 5 language on Twitter are English, Japanese, Portuguese, Malay and Spanish
Paris-based Semiocast
has performed a semantic and quantitative study of 2.8 million tweets. The company found that roughly half the tweets posted on the micro-sharing service are in English, down 25% from last year. The top 5 languages used on Twitter are English, Japanese, Portuguese, Malay and Spanish.
Japanese comes in second with 14% of messages, followed by Portuguese with 9% of all messages. Malay languages, including Bahasa Malaysia and Bahasa Indonesia, now represent the fourth most used language on Twitter, with 6% of messages. Spanish comes in fifth with 4% of all messages. The ranks six to eight are occupied by major European languages, namely Italian, Dutch and German, each accounting for about 1% to 2% of total messages. French represents a little less than 1% of total messages.
Social Media Usage Among Healthcare Professionals
A study from Manhattan Research found that 64% of U.S. physicians currently own smartphones, but this number is expected to rise to 81% by 2012. 88% of physicians and 77% of nurses have visited Facebook. Roughly a quarter of nurses have used LinkedIn, and 65% plan to use social media for professional development at some point. However, physicians and nurses under-index in their use of certain social media, according to the same study, which found that just 16% of physicians and 11% of nurses use Twitter — compared with roughly 20% of the U.S. adult population at large.
Appeal of Social Media Grows for Lunch Meat Makers
The New York Times‘ Stuart Elliott has a good look at a couple of social media campaigns that, as he says tongue-in-cheek, could be called “meatups.” The brands, Land O’Frost and Sara Lee Deli, both sell salami, bologna and other lunch meats.
For Land O’Frost, the campaign represents its first foray into the social media. There is a web community called Land O’Moms, where visitors can exchange recipes and parenting advice, download coupons, read articles from women’s magazines and communicate with popular mommy bloggers. Land O’Frost and the campaign also have …more…
40% of U.S. College Students Are "Friends" With a Brand
According to a new “University of Media” study conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer, the average U.S. college kid’s social sphere encompasses 87 email contacts, 146 cell phone contacts and 438 friends on social networks. The study followed 144 students between the ages of 18 and 24, interviewing them via hourly text messages over a two-day period about their current location, media they are interacting with at that moment, and any advertising in sight. The study found that college men have more email and cell phone contacts, while college women have a much greater number of social network friends. Four out of every 10 college students report having “friended” a brand on a social network — compared to 19% of adults.
68% of Companies Spend Less Than $5000/Yr on Social Media Marketing
Econsultancy’s 59-page The Value of Social Media Report, produced by in association with Online Marketing Summit, is based on an online survey of more than 400 client-side marketers and agency respondents, which took place in December 2009 and January 2010. Findings include:- Facebook is the Web property mostly commonly used in social media, with 85% of companies using this site as part of their marketing strategy. This is followed by Twitter (77%), LinkedIn (58%) and YouTube (49%).
- Almost two-thirds of respondents (61%) say their organizations are “poor” (34%) or “very poor” (27%) at measuring ROI.
- Almost two-thirds of companies (61%) say that they “have experimented with social media, but not done that much.”
- A third of companies (32%) do not spend anything on social media marketing and a further 36% spend under $5,000 a year.
- A third of respondents (32%) are getting less than 1x the return on investment from social media.
Time Spent On Social Networking Sites Increased 82% In Last Year
According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. Social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging.
Facebook was the No. 1 global social networking destination in December 2009; 67% of global social media users visited the site during the month, spending nearly six hours per month on the site. Twitter.com continued as the fastest-growing in December 2009 in terms of unique visitors, increasing 579% year-over-year, from 2.7 million unique visitors in December 2008 to 18.1 million in December 2009.
