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	<title>Social Media at Work</title>
	<link>http://socialmediaatwork.com</link>
	<description>Social Media Statistics and Case Studies</description>
	<lastBuildDate>Fri, 12 Mar 2010 01:57:30 +0000</lastBuildDate>
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		<title>79% of Twitter Users Are More Likely to Buy Brands They Follow</title>
		<description><![CDATA[A February 2010 study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend brands since becoming a fan or follower of those brands.
51% of Facebook fans and 67% of Twitter followers are more [...]]]></description>
		<link>http://socialmediaatwork.com/2010/03/11/79-of-twitter-users-are-more-likely-to-buy-brands-they-follow/</link>
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		<title>73% of Twitter Accounts Have Tweeted Fewer Than 10 Times</title>
		<description><![CDATA[According to a report from Barracuda Networks, a Web security company,  most of Twitter&#8217;s 50 million accounts merely follow other users rather than posting their own messages.  73% of Twitter accounts have tweeted fewer than 10 times .  As of December 2009, only 21% of Twitter account holders were what Barracuda defines as &#8220;true users,&#8221; meaning [...]]]></description>
		<link>http://socialmediaatwork.com/2010/03/11/73-of-twitter-accounts-have-tweeted-fewer-than-10-times/</link>
			</item>
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		<title>Foursquare U.S. Visits Increase 50% Dec 2009 &#8211; Jan 2010</title>
		<description><![CDATA[Hitwise reports that location-based game Foursquare has seen U.S. visits to the site jumped 50% in January.  Traffic is up 200% since November.  Foursquare’s base is estimated to be about 350,000 users.
More at VentureBeat.
UPDATE: More analysis on the growth of Foursquare at ReadWriteWeb.
]]></description>
		<link>http://socialmediaatwork.com/2010/03/10/foursquare-u-s-visits-increase-50-dec-2009-jan-2010/</link>
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		<title>Morton&#8217;s The Steakhouse Serves up Lots of Social Media</title>
		<description><![CDATA[Morton&#8217;s The Steakhouse uses Twitter, Facebook and YouTube to spread the word about the restaurant chain and its events and to keep communicating and conversing with its customers. In a wide-ranging interview that appeared in Chain Leader, Roger Drake, the restaurant chain&#8217;s senior vice president of  marketing and communications, talked about some of its [...]]]></description>
		<link>http://socialmediaatwork.com/2010/03/10/mortons-the-steakhouse-employs-various-social-media/</link>
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		<title>78% of Fortune 1000 Companies are Not Using Social Media to Reach Latinos</title>
		<description><![CDATA[78% percent of Fortune 1000 companies are not using social media to reach Latinos, missing an opportunity to reach the 80% of Hispanics who use social sites, according to survey results released yesterday by Hispanics-focused agency Orci.   Orci surveyed 9,300 senior marketing and advertising executives from Fortune 1000 brands in consumer and business-to-business verticals.

Of the [...]]]></description>
		<link>http://socialmediaatwork.com/2010/03/07/78-of-fortune-1000-companies-are-not-using-social-media-to-reach-latinos/</link>
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		<title>Mobile Browser Access to Facebook and Twitter Surges</title>
		<description><![CDATA[Audience measurement firm comScore&#8217;s March 2010 study of social networking access via mobile browser concludes that mobile access to Facebook has increased 112% in the last year, while Twitter has increased 347%.  Nearly a third of smartphone users accessed social networking sites through their mobile browser in January, up more than 8% from a year [...]]]></description>
		<link>http://socialmediaatwork.com/2010/03/06/mobile-browser-access-to-facebook-and-twitter-surges/</link>
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		<title>The NHL&#8217;s New Twitter Feeds</title>
		<description><![CDATA[A real-time Twitter  feed on the National Hockey League&#8217;s site is increasing interaction with fans. In December,  the NHL became the first in a handful of companies to  launch a  white-label platform from TweetMixx that aggregates tweets from  Twitter on websites and blogs.
The NHL has three Twitter feeds labeled Insiders, [...]]]></description>
		<link>http://socialmediaatwork.com/2010/03/06/the-nhls-new-twitter-feeds/</link>
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		<title>Twitter Approaching 10 Billion Tweets</title>
		<description><![CDATA[
You can see the current standing at Nathan Reed&#8217;s Tweet counter here: http://popacular.com/gigatweet/.
]]></description>
		<link>http://socialmediaatwork.com/2010/03/03/twitter-approaching-1-billion-tweets/</link>
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		<title>Social Media Aids the Brand of Toyota</title>
		<description><![CDATA[ Toyota&#8217;s aggressive social media efforts are helping it to avoid losing the public&#8217;s trust in its product.  Toyota actually  has grown its Facebook fan base more than 10% since late January, around the  time of the marketer&#8217;s Jan. 21 recall announcement and its Jan. 26  stop-sale date. Toyota&#8217;s  secret weapon: [...]]]></description>
		<link>http://socialmediaatwork.com/2010/03/03/social-media-aids-the-brand-of-toyota/</link>
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		<title>Del Taco&#8217;s Integrated Facebook, TV Promos Pay Off</title>
		<description><![CDATA[Del Taco, a Mexican chain, grew its  Facebook fan base from 20,000+ to 43,000+ in just five weeks after  launching its entertainment webisodes platform, &#8220;The Del  Taco Super Special Show,&#8221;on Facebook. The humorous webisodes are aimed at  the chain&#8217;s core audience of men 18-39).
The chain&#8217;s TV spots now  feature a clip [...]]]></description>
		<link>http://socialmediaatwork.com/2010/03/03/del-tacos-integrated-facebook-tv-promos-pay-off/</link>
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