Statistics
79% of Twitter Users Are More Likely to Buy Brands They Follow
A February 2010 study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend brands since becoming a fan or follower of those brands.
51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.
73% of Twitter Accounts Have Tweeted Fewer Than 10 Times
According to a report from Barracuda Networks, a Web security company, most of Twitter’s 50 million accounts merely follow other users rather than posting their own messages. 73% of Twitter accounts have tweeted fewer than 10 times . As of December 2009, only 21% of Twitter account holders were what Barracuda defines as “true users,” meaning someone who has at least 10 followers, follows at least 10 people and has tweeted at least 10 times. …more…
Foursquare U.S. Visits Increase 50% Dec 2009 - Jan 2010
Hitwise reports that location-based game Foursquare has seen U.S. visits to the site jumped 50% in January. Traffic is up 200% since November. Foursquare’s base is estimated to be about 350,000 users.
78% of Fortune 1000 Companies are Not Using Social Media to Reach Latinos
78% percent of Fortune 1000 companies are not using social media to reach Latinos, missing an opportunity to reach the 80% of Hispanics who use social sites, according to survey results released yesterday by Hispanics-focused agency Orci. Orci surveyed 9,300 senior marketing and advertising executives from Fortune 1000 brands in consumer and business-to-business verticals.
Mobile Browser Access to Facebook and Twitter Surges
Audience measurement firm comScore’s March 2010 study of social networking access via mobile browser concludes that mobile access to Facebook has increased 112% in the last year, while Twitter has increased 347%. Nearly a third of smartphone users accessed social networking sites through their mobile browser in January, up more than 8% from a year ago.
6% of Mobile Ads Have a Social Media Call to Action
Millenial Media has added 3 new campaign types to the campaigns it measure in its monthly Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.): m-Commerce, Social Media …more…
90% of Email Marketers Will Integrate Social Media Into Their Email Campaigns
Email marketing vendor Implix surveyed 200 email marketers and found that nearly 90% of respondents plan to integrate social media into their email campaigns this year. The most popular use of social media integration tools in 2010 will be adding sign-up forms on Facebook and other social media sites. Nearly 65% of marketers surveyed hope to gain new subscribers via social media subscription forms. Placing links in new messages on social media pages will increase by 113.2%. And nearly 90% of marketers intend to add “share” options to their email messages.
70% of Journalists are Using Social Networking Sites; 48% are on Twitter
Middleberg Communications and the Society for New Communications Research have released their 2nd annual “Media in the Wired World” survey, finding that journalists have increased their use of social media:
How Women Engage With Brands on Social Games
A study from Q Interactive and Social Media World Forum of more than 2,000 women in November of 2009 found them actively engaging with brands while social media gaming.
- 97% of women prefer to earn virtual currency through either winning more or accepting a branded offer – versus paying for it with “real” money
- Only one in ten women have actually used “real” money to purchase virtual currency; of that, 85% have spent under $100 in their gaming and aping activities – ever
- Of women who have signed up for branded offers to get more virtual currency, 67% found the offer useful
- 3% of those women chose the branded offers based on “content”; 17% went for offers with free products or services
