Statistics
78% of Fortune 1000 Companies are Not Using Social Media to Reach Latinos
78% percent of Fortune 1000 companies are not using social media to reach Latinos, missing an opportunity to reach the 80% of Hispanics who use social sites, according to survey results released yesterday by Hispanics-focused agency Orci. Orci surveyed 9,300 senior marketing and advertising executives from Fortune 1000 brands in consumer and business-to-business verticals.
Mobile Browser Access to Facebook and Twitter Surges
Audience measurement firm comScore’s March 2010 study of social networking access via mobile browser concludes that mobile access to Facebook has increased 112% in the last year, while Twitter has increased 347%. Nearly a third of smartphone users accessed social networking sites through their mobile browser in January, up more than 8% from a year ago.
6% of Mobile Ads Have a Social Media Call to Action
Millenial Media has added 3 new campaign types to the campaigns it measure in its monthly Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.): m-Commerce, Social Media …more…
90% of Email Marketers Will Integrate Social Media Into Their Email Campaigns
Email marketing vendor Implix surveyed 200 email marketers and found that nearly 90% of respondents plan to integrate social media into their email campaigns this year. The most popular use of social media integration tools in 2010 will be adding sign-up forms on Facebook and other social media sites. Nearly 65% of marketers surveyed hope to gain new subscribers via social media subscription forms. Placing links in new messages on social media pages will increase by 113.2%. And nearly 90% of marketers intend to add “share” options to their email messages.
70% of Journalists are Using Social Networking Sites; 48% are on Twitter
Middleberg Communications and the Society for New Communications Research have released their 2nd annual “Media in the Wired World” survey, finding that journalists have increased their use of social media:
How Women Engage With Brands on Social Games
A study from Q Interactive and Social Media World Forum of more than 2,000 women in November of 2009 found them actively engaging with brands while social media gaming.
- 97% of women prefer to earn virtual currency through either winning more or accepting a branded offer – versus paying for it with “real” money
- Only one in ten women have actually used “real” money to purchase virtual currency; of that, 85% have spent under $100 in their gaming and aping activities – ever
- Of women who have signed up for branded offers to get more virtual currency, 67% found the offer useful
- 3% of those women chose the branded offers based on “content”; 17% went for offers with free products or services
Top 5 language on Twitter are English, Japanese, Portuguese, Malay and Spanish
Paris-based Semiocast
has performed a semantic and quantitative study of 2.8 million tweets. The company found that roughly half the tweets posted on the micro-sharing service are in English, down 25% from last year. The top 5 languages used on Twitter are English, Japanese, Portuguese, Malay and Spanish.
Japanese comes in second with 14% of messages, followed by Portuguese with 9% of all messages. Malay languages, including Bahasa Malaysia and Bahasa Indonesia, now represent the fourth most used language on Twitter, with 6% of messages. Spanish comes in fifth with 4% of all messages. The ranks six to eight are occupied by major European languages, namely Italian, Dutch and German, each accounting for about 1% to 2% of total messages. French represents a little less than 1% of total messages.
Social Media Usage Among Healthcare Professionals
A study from Manhattan Research found that 64% of U.S. physicians currently own smartphones, but this number is expected to rise to 81% by 2012. 88% of physicians and 77% of nurses have visited Facebook. Roughly a quarter of nurses have used LinkedIn, and 65% plan to use social media for professional development at some point. However, physicians and nurses under-index in their use of certain social media, according to the same study, which found that just 16% of physicians and 11% of nurses use Twitter — compared with roughly 20% of the U.S. adult population at large.
40% of U.S. College Students Are "Friends" With a Brand
According to a new “University of Media” study conducted by Mindshare’s Business Planning group in partnership with Alloy Media + Marketing and Brainjuicer, the average U.S. college kid’s social sphere encompasses 87 email contacts, 146 cell phone contacts and 438 friends on social networks. The study followed 144 students between the ages of 18 and 24, interviewing them via hourly text messages over a two-day period about their current location, media they are interacting with at that moment, and any advertising in sight. The study found that college men have more email and cell phone contacts, while college women have a much greater number of social network friends. Four out of every 10 college students report having “friended” a brand on a social network — compared to 19% of adults.
