Commentary
The Mayor of Where, or the Loser's Guide to Dominating Foursquare
Foursquare has become a battleground. In this corner, wearing sequined trunks, me. In the other corner Tonia.
Tonia enjoys certain natural advantages:
She has fine motor skills, meaning that she …more…
Facebook knows I'm a 44 year old chump
I’m 44 years old and don’t really care who knows it. But serving me ads that target me as a 44 year old chump that will click through (yes, I did) and share my email address (no, I didn’t) on the promise of beta testing an iPad — well — that’s a bit much.
Does Social Media Leadership = Social Responsiblity?
On Tuesday night, January 12th, the 7.0 magnitude earthquake in Haiti entered my home via Twitter. It was there that I read early reports of the widespread devastation and saw the horrific photos of the collapsed building (including schools) with people literally buried alive. Beyond breaking the news, it was also via Twitter that I saw the first Tweet for Haitian Relief via texting 90999 on your cell phone, thus delivering $10 to be routed to the Red Cross. This message was ReTweeted and posted to Facebook, and as of last Friday, over $10 million had been raised. This is a great example of how social media can be leveraged to galvanize citizens to action, and, to do so rapidly and easily. More importantly, this humanitarian crisis has brought out the best in people worldwide, as they dug into their own pockets to help a country greatly in need.
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I like what Google did and I like how they did it.
What they did.
What Google did, telling China where to get off, marks a geopolitical epoch: I can’t think of another example of a commercial entity risking it’s commercial interests to stand against tyranny. …more…
How Saatchi & Saatchi’s Toyota Social Media Disaster Unfolded
An online backlash is growing against a smutty Toyota ad featuring a girl’s father and boyfriend having an innuendo-laden discussion about taking her virginity and “having her on her back” . The video was the winner of a Toyota-endorsed competition, the Clever Film Competition, which was organised by Saatchi & Saatchi. The running of the competition was the ad agency’s entry into Toyota’s live social media pitch which saw five social media campaigns being run for the Toyota Yaris.The video has been accused of having incestuous overtones and already generated consumer complaints …more…
Lessons Learned From My Year With Twitter
PR and marketing professional Jenn Riggle shares eight lessons she’s learned in her yearlong experience with Twitter. They include Three is a Magic Number; The Power of Hashtags; and Why …more…
Facebook and FriendFeed
I see two problems with this:
Facebook will have a problem managing the public/private divide. Making some things public and some things private makes the logic exponentially more complex. …more…
12 Practical Ways to Use Twitter in Business
Twitter has been receiving an enormous amount of coverage in the mainstream press. My 82-year old mother-in-law recently asked me why all of the news anchors on her favorite morning show kept talking about this Twitter thing, and what is it anyway? Yet most business professionals, marketers and media people still don’t have a lot of personal exposure to Twitter, so many of them are scratching their heads and wondering what all the commotion is about. Unlike …more…
Publishers Read This: Why You Need to Twitter
Kory Kredit just interviewed Guy Kawasaki for Media Post. If you’re a publisher, and you’re still wondering why you should care about Twitter, read this:
Kory: How do you think publishers/news outlets should be using [Twitter] for themselves?
Guy: At the very least they should be auto-tweeting their news feeds. So one [tactic] is pushing their own stuff out, and the other [tactic] is to monitor it to keep up with current events. I also think that you can foster loyalty. If I were a newspaper and [I'd] just published my quarterly venture capital roundup, I would be searching for …more…
New Facebook TOS: Trouble for Brands and Celebrities?
The Consumerist has posted a story about the new Facebook Terms of Service. I’m not a lawyer, but it certainly sounds like Facebook is claiming the right to use any of the content (photos, videos, notes) uploaded by their users, in any way they see fit — even if the user removes the content from Facebook and closes his or her account. …more…
