Posts by Tonia Ries
Only 8% of U.S. Adults Trust Twitter; 13% trust Facebook
A Zogby Interactive survey of 2,100 U.S. adults conducted June 9 – 11 found that while 49% trust Apple, Microsoft and Google, only 8% trust Twitter, and 13% trust Facebook. Twitter tied with traditional media, which is also trusted by only 8% of U.S. adults.
The percentage of respondents who trust the social media sites was a little higher among young adults: among the poll’s 18-29s, 20% said they trust Facebook completely/a lot, and 15% said they trust Twitter. …more…
Twitter Reaches 190 Million Users, 65 Million Tweets a Day
Twitter COO Dick Costolo announced that Twitter now has 190 million users, who are sending out 65 million tweets each day. The remarks were made at the June 7 Conversational Media Summit, and reported by TechCrunch. Twitter reported in April that it had 180 million unique visitors, while it said in February that users were sending 50 million tweets per day.
4% of Razorfish Clients' 2009 Budgets Spent on Social Media Ad Buys
Razorfish, one of the largest digital ad spenders, compiled data on its 2009 digital ad spending, as reported in this Adweek story.
According to this analysis, 2009 Razorfish clients spent 3% of their budgets on social media display advertising, and another 1% on social media non-display advertising. By contrast, vertical sites, ad networks, portals and search received 88% share of budget.
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Pew Study Finds Topics on Social Media Vary Sharply From Mainstream Press Topics
Pew Research Center’s Project for Excellence in Journalism has gathered a year of data on the top news stories discussed and linked to on blogs and social media pages and seven months’ worth on Twitter, and has produced a rich report of data about the differences between traditional media and social media.
We summarize the findings likely to be of greatest interest to those interested in social media (with many thanks to the great summary from Pew) in this post, but for those interested in the impact of social media on the media, we highly recommend reading the entire report. Our summary below includes expanded detail from the Twitter section of the report: …more…
60% of Facebook Members Are Thinking of Quitting
According to a poll of 1,588 Facebook users conducted by IT security firm Sophos, 60% of Facebook members are thinking of quitting over privacy concerns. 16% of respondents claimed to have already stopped using Facebook as a result of inadequate control over their data.
Social Media Users Twice As Likely to Believe Companies Are "Genuinely Interested In Them"
Alterian has released a report, “Your Brand: At Risk or Ready for Growth?” written by Michael Hulme of the Institute for Advanced Studies at Lancaster University, which found that 95% of consumers who participated in the survey indicated that they did not trust advertising.
Less than a tenth (8%) trust what companies say about themselves and more than half (58%) agreed with the statement “companies are only interested in selling products and services to me, not necessarily the product or service that is right for me”. Only 17% of respondents believe companies take what they say seriously. …more…
Big in Japan: 12.3% of Japanese Internet Users Use Twitter; Nielsen Reports Huge Growth
The number of unique users in Japan surged from 521,000 in April 2009 to 7.52 million in March, a 15-fold increase, according to the technology ratings service Nielsen Online Japan, as quoted in this New York Times article.
Twitter is catching up to Japan’s biggest social networking site, Mixi, which had about 10.8 million unique users in March. A February analysis by Semiocast found 14% of all tweets per day worldwide are in Japanese.
Microsoft, eBay and Amazon Have the "Most Social" Employees
Database marketer NetProspex has analyzed the social media activity of 100,000 NetProspex contacts from the nation’s largest contacts, based on data provided by Rapleaf, to create the NetProspex Social Report, The Social 50 ranking of companies with the most social employees, The Twitter 20 list of companies with most active employees on twitter, a Network Breakdown showing usage of various social media networks, and some basic social demographics.
The company found that 43% of employees at the nation’s largest companies use LinkedIn, and 11% use Facebook. 3% reported using Twitter. …more…
86% of B2B Marketers Use Social Media
B2B Goes Social: A White Horse Survey Report’, based on “The Pulse of Social Media Marketing Survey” conducted in March 2010, compared B2B social media marketing use to B2C in the areas of staffing, support, utilization, and measurement.
The research found that 86% of B2B marketers are using social media, compared to 82% of B2C marketers. But, while 52% of B2C marketers say they are engaged in social media marketing on a daily basis, only 32% of B2B marketers are engaged daily. …more…
50% of U.S. Women are Fans or Followers of Grocery, Health/Beauty, Household Product Brands or Stores
iVillage and SheSpeaks have released a joint an report, “Women and the Digital Path to Purchase, based on an online survey of random sample of women from the SheSpeaks panel, fielded in March 31-April 2, 2010, in which 1,581 U.S. women participated. The research studied the impact of different digital marketing tactics on women’s in-store purchase behavior.
Facebook was the most-visited web site among respondents, with 81% saying that they had visited Facebook in the past month.
