Foursquare U.S. Visits Increase 50% Dec 2009 - Jan 2010
Hitwise reports that location-based game Foursquare has seen U.S. visits to the site jumped 50% in January. Traffic is up 200% since November. Foursquare’s base is estimated to be about 350,000 users.
Morton's The Steakhouse Serves up Lots of Social Media
Morton’s The Steakhouse uses Twitter, Facebook and YouTube to spread the word about the restaurant chain and its events and to keep communicating and conversing with its customers. In a wide-ranging interview that appeared in Chain Leader, Roger Drake, the restaurant chain’s senior vice president of marketing and communications, talked about some of its social media efforts. …more…
78% of Fortune 1000 Companies are Not Using Social Media to Reach Latinos
78% percent of Fortune 1000 companies are not using social media to reach Latinos, missing an opportunity to reach the 80% of Hispanics who use social sites, according to survey results released yesterday by Hispanics-focused agency Orci. Orci surveyed 9,300 senior marketing and advertising executives from Fortune 1000 brands in consumer and business-to-business verticals.
Mobile Browser Access to Facebook and Twitter Surges
Audience measurement firm comScore’s March 2010 study of social networking access via mobile browser concludes that mobile access to Facebook has increased 112% in the last year, while Twitter has increased 347%. Nearly a third of smartphone users accessed social networking sites through their mobile browser in January, up more than 8% from a year ago.
The NHL's New Twitter Feeds
A real-time Twitter feed on the National Hockey League’s site is increasing interaction with fans. In December, the NHL became the first in a handful of companies to launch a white-label platform from TweetMixx that aggregates tweets from Twitter on websites and blogs.
The NHL has three Twitter feeds labeled Insiders, Chatter and Links. While all provide interesting information, the one with the greatest influence comes from the Insiders’ Tab, where tweets stream from influential North American hockey writers. In Canada and the United States, the NHL-related stream on Twitter appeared in the top 10 trending topics. Those tweets feed through the TweetMixx Channel and …more…
Social Media Aids the Brand of Toyota
Toyota’s aggressive social media efforts are helping it to avoid losing the public’s trust in its product. Toyota actually has grown its Facebook fan base more than 10% since late January, around the time of the marketer’s Jan. 21 recall announcement and its Jan. 26 stop-sale date. Toyota’s secret weapon: using one of the most important tools in a crisis-communications handbook: social media.
The marketer has been faulted for communicating too little and too late in traditional media, but it’s gone all out when it comes to Twitter, Facebook, blogs and other social-media channels. Prior to the recall, Toyota didn’t have a reputation as an aggressive social-media adopter, yet it’s managed to increase the number of fans on its main …more…
Del Taco's Integrated Facebook, TV Promos Pay Off
Del Taco, a Mexican chain, grew its Facebook fan base from 20,000+ to 43,000+ in just five weeks after launching its entertainment webisodes platform, “The Del Taco Super Special Show,”on Facebook. The humorous webisodes are aimed at the chain’s core audience of men 18-39).
The chain’s TV spots now feature a clip from the webisode show at its start, and a shout-out for the Facebook page/show at its conclusion. Placements of online and social media ads for the show, as well as the creative and offers featured, are being tweaked daily based on impressions, click-throughs and other metrics. Tweets that promote the show and special offers are also ongoing. …more…
6% of Mobile Ads Have a Social Media Call to Action
Millenial Media has added 3 new campaign types to the campaigns it measure in its monthly Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.): m-Commerce, Social Media …more…
90% of Email Marketers Will Integrate Social Media Into Their Email Campaigns
Email marketing vendor Implix surveyed 200 email marketers and found that nearly 90% of respondents plan to integrate social media into their email campaigns this year. The most popular use of social media integration tools in 2010 will be adding sign-up forms on Facebook and other social media sites. Nearly 65% of marketers surveyed hope to gain new subscribers via social media subscription forms. Placing links in new messages on social media pages will increase by 113.2%. And nearly 90% of marketers intend to add “share” options to their email messages.
